For many, the term "analytics" conjures up images of highly trained, bookish professionals poring over multiple screens of incomprehensible symbols and text that hold the secrets to data-driven insights. But the real power of analytics is unlocked when it can be used by everyone. To showcase just how easy using analytics can be, and how powerful, Adobe is providing Fantasy Football players with a chance to see for themselves. Its "Hack the Huddle" site gives all who use it the power of Adobe Analytics and Adobe Sensei, the company's AI and machine learning tool, to improve their Fantasy team performance--and the chance to win $5,000 in the on-site contest. Adobe Analytics democratizes the ability to use powerful analytics, whether you're seeking business insight or simply want to pick a third running back for your Fantasy Football team.